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Unfortunately
This is a rare gem
A sign alphabet from Otl Aicher
but is a brighter white over all
IDEA 142, SDP Election Campaign, 1977 LogoArchive UnfortunatelyA copy of Issue 142 of Japanese design magazine Idea published in 1977 and including a special feature on the SDP campaign identity created by Helmut Schmid and a couple of spreads on Ronald and Raul Shakespear. IDEA is a quarterly magazine dedicated to graphic design and typography. It was first published in 1953 in Tokyo, Japan by Seibundo Shinkosha Co.,Ltd, and is still going strong today. This a fantastic and hard to find issue, with some of Wim
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