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In the first advertisement, the woman is blowing a kiss to the audience, and the caption reads To keep a slender figure no one can deny, likewise the one beside it states I know an easy way to keep from getting fat. Advertisers, especially Bernays, knew that women were driven by emotions, so by targeting weight and using words like slender or fat, the women would be more inclined to consume tobacco if she thought it would help control her weight

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Crane explained that tobacco activates dopamine neuroreceptors throughout the brain, making people feel happy and relaxed