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As he recalled later in 1958: It didn't take any motivational research or psychological seance to decide that the best way to sell the new Marlboro was to present it for what it really was a filter cigarette with a full, honest flavor that could satisfy a man who was a regular smoker

Pricing tactic #3: Price segment your brands so that there are cheaper brands available to price-sensitive smokers For over a decade, tobacco companies have used price-segmentation to divide their brands into higher priced premium brands, mid-range value brands and lower cost budget or super-value brands

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