winston cigarette ads 1980s Vintage 1980 Print Ad for Lights Cigarettes Vintage 1978 Winston Filter Cigarette

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This was identified as the least appealing colour and for this reason is likely to become the new colour of cigarettes

[1] Back in 1940 Brown & Williamson sponsored a radio program called "Wings of Destiny"

The red labels were for the final cigarette pack used at the end of the study, which may have been unfinished, and contained an additional field for the number of cigarettes that remained