Noom Names Power of Habit Author Charles Duhigg as Advisor, Releases New Research Linking GLP-1 Success to Habit Formation First-of-its-kind Noom Psychosocial GLP-1 Report finds more than 90% of GLP-1 users say medication helped them adopt healthier habits, with reported benefits extending beyond weight to quality of life, joy, and metabolic health PRINCETON, N.J., May 05, 2026 (GLOBE NEWSWIRE) -- Noom, the leading behavior change company, today announced that Charles Duhigg Pulitzer Prizewinning journalist and author of The Power of Habit, one of the best-selling and most influential books on human behavior of the last decade has joined the company as an advisor focused on maximizing the impact of GLP-1s as habit catalysts
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