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The messages looked more like PSAs than advertisements, featuring taglines like When someone yells, Dude, thats so gay , well be there. Other ad campaigns have targeted queer customers more covertly by co-opting the language of freedom and choice used by LGBTQ rights activists

A world of endorsements In these early colorful ads, almost always made with illustrations rather than photographs, cigarettes are presented with words like fresh or mild and endorsed by well-known public figures like Marlene Dietrich, Bing Crosby, Ronald Reagan, Barbara Stanwyck, Spencer Tracy, Frank Sinatra and John Wayne, who subsequently blamed his habit for the cancer that took one of his lungs in 1964

they reflect a century of cultural history, traditional blending practices and symbolic meaning

Lakson Tobaccos Royals Filter began to sponsor football, which perhaps gave a boost to the game